Mulberry at AIFF 2025: Redefining Australian Made Furniture

We’ve just wrapped up another exciting year at the 2025 Australian International Furniture Fair (AIFF) — and what a success it was!

This marks Mulberry’s second year exhibiting at AIFF, and once again, we were blown away by the attention and enthusiasm from both interior designers and retail buyers. Over the course of three days, our stand was buzzing with energy — filled with people eager to explore the craftsmanship, comfort, and creativity that Mulberry brings to the world of Australian made furniture.

A Fresh Take on Australian Made

Our 2025 showcase was all about challenging the old perceptions of locally made furniture. Yes, our pieces are known for quality — but visitors quickly discovered we’re more than that. From our luxurious textures and tailored upholstery to the precise detailing in every stitch and seam, our display reminded the industry that Australian made also means high-end design and uncompromising finish.

Many guests told us they were surprised — and inspired. Designers saw new creative possibilities. Retailers saw real potential to differentiate. Most of all, there was a renewed confidence in what Australian manufacturing can achieve.

“It’s not just well-made — it’s beautifully made.”
— AIFF Visitor

Why Mulberry?

At Mulberry, we do more than just make furniture — we build locally with passion and precision. Our strength lies in combining:

• 100% Australian Made certification – every step of production happens right here in Australia.

• A team of 40+ skilled craftsmen with decades of experience.

• A 4,000 sqm factory in Sydney, equipped with automation to ensure precision, consistency, and scale.

• Custom capability – made-to-measure, made to your brief, and made to last.

Whether you’re furnishing homes, commercial spaces, or boutique developments, Mulberry offers flexible production, short lead times, and outstanding quality — without compromise.

Explore our Australian made sofa collection →
Learn more about our commercial capabilities →

Looking Ahead

AIFF 2025 was more than a trade show — it was a sign that local furniture is having a moment. We’re proud to be part of that movement. If you visited our stand — thank you! And if you missed it, stay tuned — we’ll be sharing highlights, behind-the-scenes stories, and designer insights in the coming weeks.

Until next time,
The Mulberry Team